father's playbook

Father’s Playbook is a health communication app and brand created to support and educate new and expectant fathers, filling a gap in resources tailored specifically for them. In addition to the app, the brand continues to engage audiences through fun, educational social media content. Developed through collaborative research and user input, the project is a joint effort by UTHealth’s Safe Babies and the Center for Health Communication at UT Austin.

Project contributions: Led the design and development of educational social media content and marketing materials, helping translate health research into engaging visuals that support and inform new fathers across digital platforms.

The following work was produced during my role as a Graphic Designer at the Center for Health Communication within the Moody College of Communication at The University of Texas at Austin. All projects were developed in collaboration with Senior Graphic Designer Ellen Shin.