"In Austin, we keep each other safe" campaign

This is a prevention campaign for the City of Austin, developed in partnership with Austin Public Health to support people who use drugs by raising awareness about the presence of fentanyl in the local drug supply. Using a harm reduction approach, the campaign shared information on recognizing signs of an overdose, substances in which fentanyl has been found, and the importance of carrying and using naloxone. The bilingual campaign featured seven key messages and over 200 design variations, reaching audiences through social media, digital ads, public transit, and signage in local convenience stores.

Project Contributions:
Served as designer on layout and visual execution, conducted image research and photo editing, and provided Spanish translation for campaign messaging.

The following work was produced during my role as a Graphic Designer at the Center for Health Communication within the Moody College of Communication at The University of Texas at Austin. All projects were developed in collaboration with Art Director Chris Beeler for our client, Austin Public Health.